Bentley Commercial Shot and Edited with iPhone and iPad

by JamesNYCMay 22. 2014 10:27

Intelligent Details, a short documentary film commissioned by Bentley Motors, introduces Luc Donckerwolke, Director of Design, and SangYup Lee, Head of Exterior Design. Filmed in the Bentley Mulsanne in New York, Intelligent Details focuses on what inspires Luc and SangYup in their roles as design leaders for Bentley Motors. The film highlights the fusion of luxury, performance and technology within the Bentley Mulsanne and reveals the manner in which Intelligent Details was filmed, assembled and edited using the in-car connectivity and entertainment platform.

The new luxury Bentley Mulsane comes with two iPad Airs installed behind the front seats. Further solidifying the link between Apple and Bentley, the car company filmed a 5-minute commercial with the iPhone 5s, and edited it with iMovie on the iPads that are in the back of the car.
"I think it is all about mixing the best products and the best designs together," says the head of design for Bentley.
Watch below (and stay tuned for behind-the-scenes footage starting at the 3:15 mark).

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