LEICA CAMERA ANNOUNCES LIMITED SPECIAL EDITION: LEICA D-LUX 6 ‘Edition by G-Star RAW’

by JamesNYCJune 24. 2013 04:28

PRESS RELEASE

LEICA CAMERA ANNOUNCES LIMITED SPECIAL EDITION: LEICA D-LUX 6 ‘Edition by G-Star RAW’

June 26, 2013—Leica Camera, in collaboration with G-Star—the Dutch jeans and fashion label—presents a limited special edition of the Leica D-Lux 6 compact camera for fashion and photography enthusiasts. Inspired by the successful G-Star RAW collection, the new Leica D-Lux 6 ‘Edition by G-Star RAW’ features an unusual color concept. Its distinctive look, equally unique and timeless, makes it a stylish accessory for fashion aficionados who appreciate extraordinary products with a special edge.

The body of the Leica D-Lux 6 ‘Edition by G-Star RAW’ is finished in the signature RAW design, and features the script ‘LEICA BY G-STAR RAW … JUST THE PRODUCT’. The special edition’s leather trim and the distinctive dot structure define the outstanding style of the Leica D-Lux 6 ‘Edition by G-Star RAW.’ The collaboration allowed G-Star to playfully work with design values and materials of the denim industry. The Leica D-Lux 6 ‘Edition by G-Star RAW’ comes as a set that includes both a camera case in brown leather branded with the G-Star logo with matching exclusive carrying strap and hand strap. The Leica D-Lux 6 ‘Edition by G-Star RAW’ is a worldwide collectible and is exclusively available for $1,150 at  Leica Stores and Boutiques as well as selected Leica Dealers.

G-Star has previously collaborated in RAW crossovers with companies like Land Rover, Vitra and Cannondale, all companies whose products stand for the ideal fusion of classic manufacturing traditions and groundbreaking technology. The Leica D-Lux 6 ‘Edition by G-Star RAW’ is the latest designer product to follow in the footsteps of the RAW Defender, the RAW Ferry, the RAW Cannondale and the RAW Prouvé. The G-Star and Leica brands are united in their appreciation of premium-quality products that are characterized by authenticity, longevity and functional design.

The Leica D-Lux 6 combines a fast lens with a 1.7" CMOS image sensor that is especially large for this compact camera format. This enables it to achieve an imaging quality that sets entirely new standards for its class. With a zoom range of 24 to 90 mm (35 mm equivalent), its lens is ideal for a broad spectrum of photographic applications and makes the camera particularly versatile for everything from macro shots and wide-angle architectural and landscape photography to photojournalism and portraits. A comprehensive range of features— including automatic mode, manual setting options and full-HD video recording capability—expands its users’ creative horizons. Its intuitive handling concept provides ideal support in all situations to guarantee that every moment is captured in dazzling quality.

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