The cycle begins again and the photo history repeats itself.

by JamesNYCJuly 10. 2010 21:48

I saw this link on a twitter post and thought I would share it.

It seems every 15 years the photo industry retreads the stuff we used to do and call it new.
this is a perfect example of what we did in studio 20 years ago.
And we did it before computers.

Back then,...in the olden dayz,.. like 18-20 years ago,... photographers called it "Photo Illustartion"
In fact some photographers whole business and marketing plan was based on their photo inllustartion and nothing else. Suffice it to say that they did not last long and the smart ones rebuilt their business model and managed to stay in business. Others were stubborn and not so lucky. (Names witheld to protect those now out of business)

Some of you, older than 20, may recall when Chip Simons began his career and was one of the first to introduce the concept of light painting for editorial and commercial photography. This was around 1990 or 1991? I can't recall exactly. Those interested in photo history can dig up an old copy of PDN to see the article they did on him.
Next came Aaron Jones and his invention: the 'Hosemaster' which was an interesteing marketing gimmick along with the instructional videos that so many ran to invest in. kinda like those guys you see buying up all of the latest crap at the Photo Plus Expo that will help them become "Pro Photographers".
Even earlier Man Ray Pablo Picasso was photographed in 1949 doing a quick sketch in the air.

SO why did this trend never last?
Because it is time consuming, labor intensive, and th eresults can not be duplicated exactly every time.
As we know clients want it yesretday, they want dozens of shots a day, and they want it cheap. Light painting, when done properly ain't cheap. Shooting digitaly certainly speeds things up but even so your still looking at long time exposures and if your using strobe your doing multi-pops of the stobe. Amazing results but not something for those not tech savvy.
We also as in the Youtube video used non-standard forms of strobes and lighting. ("And I'd be happy to sell you that information.")

For any photo school students I would suggest spending a weekend playing around like this. It will teach you invaluable lessons in lighting and exposure.

I should also add one more thing, anyone can do this type of photography. Very few can do it very well.

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