Depth of field explained with a video

by JamesNYCSeptember 20. 2011 09:28

Very often these days I hear photographers asking rental companies for fast lenses because they want a very shallow depth of field.
At this point I usually walk to the other side of the room and do my best to not get involved.

As anyone that has been in photography knows a longer focal length is closer to what most renters are actually looking for rather than a lens that will work best in low light.

I just came across the video that should help explain what depth of field is and how it can be used.

It may take some people watching it a few times but in the end it will all make sense.

FS100 5DMkII AF100 - Depth of Field - Magnanimous Media from Magnanimous Media on Vimeo.

Tags: , , , , ,

General - Out source your color grading

by JamesNYCSeptember 20. 2011 09:17 - Out source your color grading

Tags: , , , ,


Stop Guessing - Start Knowing! Accurate Monitor Color with X-Rite

by JamesNYCSeptember 13. 2011 17:41


Two New X-Rite Solutions
ColorMunki Display and i1Display Pro!

Two sessions are available:
Tuesday, September 20th

Session One - 11 AM Eastern Time
(10 AM Central, 9 AM Mountain, 8 AM Pacific)
Learn More and Register Here

Session Two - 1 PM Eastern Time
(12 PM Central, 11 AM Mountain, 10 AM Pacific)
Learn More and Register Here

Knowing that your monitor is accurately showing you the true color and tonal range of your images is the first and most important step to getting great prints. If you aren't calibrating and profiling your monitor, you're guessing whenever you make any edits to your images. If you have been having trouble getting prints that match the image on your monitor, joining us for this free webinar will be time well spent!

Who Should Attend?
– Photo Editors
- Photographers
- Designers & Printers
- Anyone who edits digital images

Tags: , , , , ,


"..Let's just accept that the world changes.." - A JamesNYC RANT

by JamesNYCSeptember 13. 2011 12:12

Sorry I can't hold beck on this one.

I saw the following text, which was a portion of something posted to a LinkedIn group.

"..Let's just accept that the world changes.."

My Reply:

I'm sorry but I for one, am not one of the sheep that just follows the: "Assumed trends"

Photographers need to grow a pair and start acting like business professionals; and not a bunch of whinny little boys wondering why they didn't get picked for basketball.

When I began back in the early 90's I watched as photographers gave up control and allowed the models and model agencies to dictate there businesses.
When I asked why the the photographer replied: "Well that's just the way it is"

Later we saw the arrival of the: "Photographer as Rock-star personality"  wholly lacking any technical or lighting  skills or any photographic abilities and relying entirely on their: photo assistants, production people and reps.
When I asked why the the photographer replied: "Well that's just the way it is. They have money, they have connections, they can buy what and whom ever they need in order to take a photo."

"Now a days you don't need a Rep as much as you need a PR person."

Gradually the market became saturated because everyone wanted to be a Rock-star Photographer.

In order to survive photographers and their reps began low balling day rates until a photographer previously making $10,000 a day for 8-12 great shots was now getting $1500 a day for 35-40 crappy ones

because the new young art directors did not know any better, and the photographers were too afraid to educate them.

The art directors not producing great work were let go by the agencies, and the photographers then had to spend more time marketing to new clients rather than being able to cultivate existing relationships.

Next came Digital.

And I heard: "OH this technology is so slow to evolve that film will be around for at least another decade."

4 years later 85% of the commercial photographers were shooting Digital and learning the new technology as fast as they could.

Which was follow by: " Oh this technology is so expensive and involved that it will really weed out the bad photographers."

Well as we have seen any idiot can now buy a camera that will take a properly exposed and in focus image,

and they now call themselves "Professional Photographers" because they sold an image for $50 that someone found posted on Flicker.

The photo industry is now over saturated with 'Working photographers' and there are very few "Professional photographers" left any more.

Proof of that is the quality of images we are and have been seeing all over the Internet, on TV and in magazines, at least those magazines still in existence.

What photographers of all levels need to come to realize is that:
"You are content creators and sales people. You are not artists"

YOU hold the key to the continued,.. No the very existence of commercial photography as some of us have known it for the past 40+ years.

YOU control the RATES.

YOU control the USAGE.

YOU control the QUALITY.

Web sites, Blogs, Magazines ONLY exist if they can display content.
IF that content is consistently of poor quality the magazine loses readers, losses advertising and dies.
DO we need to post examples here?

Despite what many company's think, most people know the difference between 'shi t and Shine-O-La' and also when the 'emperor has no clothes'.

FEAR alone is what drives this industry these days.
Fear of not getting the next job, paying the mortgage, the private school, and on and on.
But photographers only have themselves to blame.

Over the years I continually hear photographers saying:
"Oh the client doesn't have the money"

Well you know what?
The clients do have the money to spend, and I've seen it.
"They are just not willing to spend it on you!"

Photographers that are worth top dollar, get top dollar because the clients are well aware of what great imagery costs to produce.
The benefit to the companies is that their sales increase.
The return benefit to the photographer is that he gets hired again because no one in there right mind moves away from using a photographer or content producer that helps to generate or improve sales.

This all applies to every type of photographer: Weddings, events, portraits, advertising, commercial, fashion, editorial, it's just simple business sense.

Photographers, you want to make more money?
Than stopping selling yourselves short, stop low balling, stop giving away your usage rights & copyright,

step away from the computers and Photo shop and the dozens of plug-ins we see people playing with,

stop wasting time posting to linked in groups or others and get out and make images and become better photographers and sales people.

Because the real Pros don't post to Face book or Twitter or Linked-In; THEY ARE too busy making money.

This has been a JamesNYC rant
Copyright 2011 James Sullivan

Tags: , , , ,



by JamesNYCSeptember 9. 2011 12:49

Allendale, NJ (September 09, 2011)Leica Camera, Inc., the legendary German camera manufacturer, has been selected by Milk Studios, the premiere photo studios for advertising and editorial fashion shoots, to be the official camera company for MADE Spring 2012 Fashion Week. Throughout the week, MADE will host 35 fashion shows and presentations at Milk Studios with Leica cameras capturing official runway photography. These images, along with commissions, will be featured in original and exclusive editorial content on, Milk’s editorial platform and Fashion Week hub as well as Leica and Milk’s social media channels.


Tags: , , , ,


X-Rite Webinar 9/14: The Creative Edge In Digital Photography w/ Jim DiVitale

by JamesNYCSeptember 7. 2011 09:09


Free Webinar

Two sessions are available:
Wednesday, September 14th

Session One - 12 PM Eastern Time
(11 AM Central, 10 AM Mountain, 9 AM Pacific, 4 PM GMT)
Learn More and Register Here

Session Two - 2 PM Eastern Time
(1 PM Central, 12 PM Mountain, 11 AM Pacific, 6 PM GMT)
Learn More and Register Here

In this webinar, Jim will demonstrate problem-solving techniques using digital capture and image processing with X-Rite color management solutions and Nik Software Plug-ins to streamline both the creative and production of the digital imaging workflow. Register today!

Topics will include:
– Calibrating and profiling camera, monitor, and printer for complete color management using X-Rite ColorChecker Passport, ColorMunki Display, and ColorMunki Photo
– Using HDR Efex Pro to process multiple exposures
– Working with Viveza 2 to control luminosity and contrast
– Using Silver Efex 2 to create stunning black and white

Who should watch this webinar?
– Professional photographers
– Aspiring advanced amateurs
– Digital assistants
– Students of photography

Tags: , , , , , , ,


1ProPhotoTV.Com - News From The Set Cart Episode #00

by JamesNYCSeptember 1. 2011 06:45

Tags: , , , ,

1ProPhotoTV.Com - News From The Set Cart

"...well yes, since your asking, I am in the Hurricane Irene flood zone."

by JamesNYCAugust 26. 2011 12:41

Since I abandoned TV a few weeks ago I now have to search out my weather updates and Hurricane evacuaction information on line.

So I clicked my way over to to get my latest news and weather updates, and guess what, there's a map of the evacuation areas, and areas were flooding may happen.

See ME in the image below.

and also the images on the effected areas.

I'll stay in touch post videos as things progress.

In the hurricane Irene flood zone _ Day 2, waiting for Irene

In the hurricane Irene flood zone St.Marks Place - Saturday 8:00Pm

In the hurricane Irene flood zone _ Day 3 Irene did "Nuthin!"

Tags: , , , , ,


Capture One Pro V.6.0 released

by JamesNYCDecember 2. 2010 07:48

The raw converter for ultimate image quality. Capture One Pro 6 is a professional RAW converter and image editing software. It contains all the essential tools and high-end performance in one package to enable you to capture, organize, edit, share and print images in a fast, flexible and efficient workflow. Capture One Pro 6’s powerful and intuitive toolset is used by professional photographers to achieve world-class image quality with excellent color and detail.

 Capture One 6 converts raw digital image files from professional digital medium format systems and more than 170 different digital camera models into the most beautiful photographs. Based on the world’s most advanced image processing engine, Capture One Pro 6 supports a comprehensive digital workflow with opportunities to capture, convert, organize, edit, share and print images with excellent color and detail rendition.
Capture One Pro 6 has been built to support an upcoming iPad, iPhone and iPod Touch application called Capture Pilot™ that will allow you to wirelessly view, zoom in on, and pan high resolution RAW, JPEG and TIFF images from leading DSLR and medium format camera systems.

A few of the new features in Capture One Pro 6:
- Local adjustments – edit selected areas of images non-destructively;
- Black and white conversion -- precisely adjust color channels to create split toning effects when converting to grayscale;
- Keystone correction -- reduces or eliminates perspective distortion while maintaining dimension integrity;
- High-quality, simple to use printing options.

 Capture One Express 6 / Pro 6 supports RAW files from the following digital backs/cameras:
Leaf: Aptus 75S, Aptus 65S, Aptus 54S, AFi 7, AFi 6, AFi 5, Aptus 75, Aptus 65, Aptus 22, Aptus 17.
Mamiya: MZD, ZD Back.
Canon: 1D Mark IV, 1Ds Mark III, 1D Mark III, 1D Mark II N, 1Ds Mark II, 1D Mark II, 1Ds, 1D, 7D, 5D Mark II, 5D, 60D, 50D, 40D, 30D, 20D, 10D, 550D/Rebel T2i, 500D/Rebel T1i, 450D/Rebel XSi, 400D/Rebel XTi, 350D/Rebel XT, 300D/Rebel, 1000D, D60, D30, Pro 1, G11, G10, G9, G6, G5, G3, G2, S95, S90.
Epson: R-D1s, R-D1.
Fuji: S5 Pro, S3 Pro, S2 Pro.
Konica Minolta: Alpha 5 D / Maxxum 5 D / Dynax 5 D, Alpha 7 D / Maxxum 7 D / Dynax 7 D, A1, A2.
Leica: D-Lux 5, X1, M9, M8, D-Lux 4, Digilux 3, Digital Module R for R8 and R9 cameras.
Nikon: D3s, D3X, D3, D2Xs, D2X, D2Hs, D2H, D1X, D1H, D700, D300s, D300, D200, D100, D90, D80, D70s, D70, D60, D50, D40X, D40, D7000, D5000, D3000, P6000.
Olympus: E-5, E-PL1, E-620, E-3, E-520, E-510, E-450, E-P1, E-P2, E-420, E-410, E-500, E-1, E-10, E-20, E-30, E-330, E-300, E-400, C-7070, C-8080.
Panasonic: DMC-GF2, DMC-GF1, DMC-G2, DMC-G1, DMC-G10, DMC-GH1, DMC-LX5, DMC-LX3, DMC-FZ100, DMC-FZ45.
Pentax: K20D, K10D, K7, KX, K200D, K110D, K100D Super, K100D, K2000/K-m, *istDL2, *istDL, *istD, *istDS2, *istDS. Only PEF files supported.
Sony: DSLR-A900, DSLR-A850, DSLR-A700, DSLR-A550, DSLR-A500, DSLR-A380, DSLRA350, DSLR-A330, DSLR-A300, DSLR-A230, DSLR-A200, DSLR-A100, DSC-R1.
Adobe: DNG 1.2 (raw DNG support only). The DNG support is not optimized for specific cameras.

Capture One DB 6 supports RAW files from the following digital backs/cameras:
Phase One: P 65+, P 40+, P 45+, P 30+, P 21+, P 25+, P 20+, Achromatic+, P 45, P 30, P 25, P 21, P 20, H 25, H 20, H 101, H 10, H 5, LightPhase.
Mamiya: DM56, DM40, DM33, DM28, DM22, M31, M22, M18.
Leaf: Aptus-II 12, Aptus-II 10R, Aptus-II 10, Aptus-II 8, Aptus-II 7, Aptus-II 6, Aptus-II 5, AFi-II 10, AFi-II 7, AFi-II 6.

Capture One 6.0 may run on other and older equipment than what’s listed below but to ensure the best possible results we recommend that your computer at minimum conforms to the following specifications:
Microsoft® Windows®:
• Intel® Pentium® 4 or better
• 2 GB of RAM
• 10 GB of free hard disk space
• Calibrated color monitor with 1280 x 800, 24 bit resolution at 96dpi screen ruling
• Windows XP® SP3 (32bit only), Windows Vista® SP2 (32 and 64bit), Windows 7® (32 and 64bit)
• Microsoft® .NET Framework version 3.5 Service Pack 1 Redistributable package. In case you do not already have this installed, Capture One will initiate installation of this.
• A PDF reader is needed to read the Release Notes.
• Flash is required to view the video on the Welcome Screen.
Apple® Macintosh®:
• Intel-based Mac
• 2 GB of RAM
• 10 GB of free hard disk space
• Calibrated color monitor with 1280 x 800, 24 bit resolution at 96dpi screen ruling
• Mac OS X 10.6.4, 10.5.8 or later
• Flash is required to view the video on the Welcome Screen.
The above hardware specifications are to be considered as minimum requirements. If you work with high resolution camera systems or simply want to optimize the performance, please follow the recommendations below:
• Use processors with multiple cores, e.g. Intel CoreTM Duo or better
• For Windows systems with more that 4 cores use Windows 7 64bit version.
• Having 4 GB of RAM or more
• Plenty of hard disk space for your images!
• A fast hard disk e.g. a Solid State Disk (SSD)
You need an internet connection when activating Capture One 6.0.

Read the complete Release notes:

Download Capture One Pro V.6.0 here



Tags: , , ,


Thanks for the great feed back on the new site

by JamesNYCNovember 24. 2010 10:14

Always great to hear from everyone about the new sites photo production database.

As some of you have seen I'm still working out a few kinks since the migration from our test bed server to the actuall 1ProPhoto.Com servers.

I'm seeing that the confirmatiom emails are taking a few minutes to make there way to most of you; in some cases up to 4 minutes. Not sure why but I'm looking into that too. Most likly a GoDaddy thing.

After 6 weekes of extensive testing I'm very secure in knowing that the site works on all browser platforms and on all OS's...however..!

Should you encounter any issues while useing the new site please email me with a description of the problem, OS & browser your are using.

Take care


Tags: , ,


      Copyright 1998-2013 1ProPhoto.Com All rights reserved.